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DriversEd.com 'I am Not a Statistic' Campaign Gives Teens a Voice About the Dangers of Drinking and Driving


October 2006
 Filed under: CAR CONSUMER Car News | CAR CONSUMER Headlines
OAKLAND, Calif., Oct. 26 /PRNewswire/ -- What started out as a cautionary wristband for DriversEd.com students has grown into a teen forum that separates the facts from the noise about the dangers of drinking and driving.
Because ethyl alcohol is the most commonly used and abused drug in the United States and the age at which most teens begin drinking regularly is just under 16 years old, DriversEd.com created the "I am Not a Statistic" awareness campaign: http://www.driversed.com/awareness/ .

"Overwhelmingly, teens fail to fully comprehend that alcohol and driving are incompatible," says Gary Tsifrin, DriversEd.com founder and COO. "The 'I am Not a Statistic' awareness campaign advocates that teens educate themselves and take charge of their future. Our message is clear: Be Smart. Take Responsibility. Don't Drive Drunk."

DriversEd.com "click. learn. drive." is America's top drivers education solution. Founded in 1997, it is the most visited drivers education site on the Web. The interactive curriculum is all online and state specific:

-- Drivers Ed Course: Learner's permit preparation in all fifty states and the required DMV certificate-of-completion in California, Nevada, Texas, Colorado, Oklahoma, Minnesota, Virginia and Florida.
-- My DMV: Your Department of Motor Vehicle resource, access information in a clear and usable online environment.
-- WebTrafficSchool.com: Take care of your traffic school, ticket dismissal and defensive driving course.
-- "I am Not a Statistic": Drunk driving awareness campaign. Encourages teens to share and learn with statistics, quizzes, downloads and postings.

Twenty four percent of young drivers age 15 to 20 who were killed in crashes had blood-alcohol levels of .08 or higher. Last year, more than 13,000 driving deaths in the United States were alcohol-related. According to the National Highway Traffic Safety Administration, about 97% of Americans see drinking and driving as a threat to themselves and their families.

Sources:

1) The Impaired Driving Division at National Highway Traffic Safety
Administration (NHTSA): http://www.stopimpaireddriving.org/

2) The New York Times, "Alcohol, a Car And a Fatality. Is it Murder?"
October 22, 2006:
http://www.nytimes.com/2006/10/22/weekinreview/22vitello.html?ex=13191696
00&en=352df946df74cce5&ei=5088&partner=rssnyt&emc=rss

Source: DriversEd.com

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